Practice Areas

Glitteration's Practice Areas consist of a number of specific execution fields where Glitteration takes a leadership stake. In these six areas, Glitteration works to be the most inventive, progressive and cost-effective provider in the industry.

Brand + MarCom Strategy
Our work starts and ends with Strategy. Brand + MarCom Strategy is Glitteration's first practice area for a reason. Glitteration is a strategy powerhouse, with an intimate understand of brand management and marketing communications planning and how to merge astute thinking with proven industry practices to generate effective plans for our clients. We're ingenious architects in this space and our chops in strategic planning is truly best-in-class.

Design Communications
We believe that the world needs good design and that, too often, corporate communications and advertising are confusing, convoluted, and cluttered. Glitteration produces clear, concise and singular brand communications that tell a story and make an emotional connect with its audience. In print, online, or video, Glitteration combines strong writing with great art direction to create clear and consistent brand communications.

Streetcraft
Our Streetcraft practice creates and executes arresting brand theatre for our clients. Creative, unexpected experiential marketing that allows consumers to experience the brand on a one-to-one basis, in a memorable and favorable event. From PR stunts to out-of-home installations, event brand experiences to venue takeovers, retail installations and sampling, Glitteration Streetcraft turns bystanders into brand advocates.

Brandcasting
It's about using the Internet to build your brand in new ways, beyond the website. Our brandcasting practice includes social media marketing, Facebook brand integration, branded iPhone applications, interactive banner ads and micro-sites within online advertising, brand content propagation, online video, word of mouth marketing, key influencer / blogger product seeding, and website takeovers; engaging consumers with unexpected interactions online.

Online Advertising
Glitteration's Online Advertising practice leverages the best mix of Search, Display, Contextual and Email advertising to generate high brand interactions and better-than-average ad metrics. Glitteration works to get the best CTR, CPC and brand interaction time with proven channels and engaging creative; using interactive ad units, online video, and targeted ad words to reach the right audience online with relevant advertising that works for the brand.

Student/Campus Marketing
With a vast network of student advertising and on-campus partners throughout North America, Glitteration has the proficiency and channels to reach young adults in college and university with highly targeted, and relevant, creative campaigns. Glitteration leverages consumer insights, brand ambassadors, and pop culture partnerships in music, fashion, action sports and entertainment to connect the youth market with our clients' brands.