Capabilities

 

Our solutions leverage integrated tactics across three macro disciplines: Lifestyle/Experiential, Digital/Interactive and Advertising/Communications. This starts with our work in Brand Strategy + Positioning and MarCom Planning where we evaluate the consumer and the category and write a brand communications manifesto that is perceptive, inclusive, and strategically sound. That plan leverages the right tactics for execution, pulled from a wide (and evolving) capabilities list.

Digital/Interactive
Powerful new tactics are available to marketers to reach consumers online including branded Applications and Widgets, Viral Video, Social Media Optimization, Word of Mouth Marketing (WOMM), Advergames, Mobile, Social Media marketing, and promotional micro-sites that live within online Display Advertising. Glitteration executes integrated brand communications across these tactics with solid creative that generates measurable results.

 


Advergames Adwords Display Advertising eCRM SMO Email Marketing SEO Social Media Viral Video Widgets iPhone App WOMM Mobile App

Advertising/Communications
Even in this traditional space, new tactics and media innovation are available to progressive marketers. From unexpected Out of Home installations, Product Placement Integration, creative Broadcast television and direct TV, and new technologies in Contest Promotions and Retail communications, Glitteration works to develop tactic-neutral plans with an emphasis on ingenuity and high-grade creative within any channel.

 


Print Radio OOH Product Placement Integration Sales Promotion Broadcast    Direct Media Planning Communication Design Branding PR POS

Lifestyle/Experiential
Lifestyle/Experiential tactics provide some of the most exciting and effective opportunities for brands today. We can reach consumers one-to-one and provide a brand experience, not just an advertising impression. With Pop-up Stores, Key Influencer Programs, Street Teams and unexpected Product Placement, Glitteration helps brands come alive and connect with people in a way that advertising simply can't.

 


Experiential Marketing Street Teams Retail Events Sponsorship Campus Pop-up Stores PR Stunts Seeding Trial Sampling Influencer Marketing