About Us
| President & Creative Director, Jeff Roach With more than 15 years in advertising and marketing communications, Jeff has launched products, developed brands, influenced opinion, and won share. He's one of the most well-rounded marketers in North America with deep experience in Advertising, Digital, Broadcast, Experiential, Lifestyle, Entertainment, Retail and PR. With a career start as an art director, Jeff went on to become a copywriter, creative director, account director and strategic planner with a career highlight that includes a CASSIE award for advertising effectiveness for his role in a youth tobacco cessation campaign. Jeff has worked on hundreds of brands in virtually every category including BlackBerry, Bubblicious, Coors, Coty, Durex, Energizer, Fisher-Price, Fujifilm, MasterCard, Mattel, Microsoft, MINI, MTV, Nokia, Procter & Gamble, PUMA and Ubisoft. Jeff has been quoted in the Globe & Mail, has presented at Understanding Youth and Internet World conferences, and is a Communications and Advertising Accredited Professional. Jeff launched Glitteration to meet today's need for a nimble, new-model communications firm, engineered from the ground-up to service the future of business. jeffroach.com Glitteration is Not An Advertising Agency We're The Next Advertising, a Marketing Innovation services firm. We're about results more than image. Brand engagements over impressions. As a Marketing Innovation company we deliver customers, transactions and opinion by using new tactics and smart creative to engage consumers and incite a response. Our job is to meet quantifiable business goals for our clients...and innovation is our superpower. |  Connect with Jeff:    |
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